The internet is the great equalizer. In business specifically, it has leveled the playing field. Anyone can start a money-making online business—anyone with a computer, that is. But here’s the thing: no technical experience is needed. You don’t have to know how to build websites—no programming required at all. You can also live anywhere you want, set your own schedule, and work as little or as much as you want, depending on how fast or big you want your business to grow.
No business or marketing experience is needed either. It’s a truly democratic medium for entrepreneurship.
Best of all, unlike a brick-and-mortar business, you don’t need a lot of startup capital. In fact, you can get many internet businesses up and running with no money at all because so many free services facilitate the possibility. Or you can leverage a third-party site like Amazon or eBay to sell goods. You use their selling platform in exchange for giving them a cut of your sales.
When one of your customers makes a purchase, you purchase the product from a third-party company (the drop shipper, usually a manufacturer or wholesaler) for a lower price. This process is as simple as forwarding the order from your customer, a process that can actually be completely automated.
Your drop shipper then sends the product to the customer.
Easy enough, right? With drop shipping, you can offer a wide range of products, so the operating expenses for your business are super low.
What are downsides to the drop shipping business model? You have to find a reputable drop shipper you can count on to deliver to your customers. If an order is late or doesn’t go out—or a product is poor quality—you get blamed.
Also, because this market is so competitive, the margins—that is, the difference between the wholesale price and how much you can sell a product for—are lower. But still, it is a worthwhile low or no-cost startup option.
One way to stand out from the competition with a drop shipping business is to private label your products. That way you’re not selling the same product brand and just competing on price; rather you can use your own brand and face less competition.
Anyone considering a drop shipping business should seriously consider leveraging Amazon.com to grow their business and learn more about becoming a profitable Amazon seller.
2. Affiliate Marketing
Affiliate marketing is somewhat similar to drop shipping but with some key differences. With this e-commerce model, you again don’t maintain an inventory of your own products, and you don’t have to worry about shipping products to customers.
Basically, you pick a profitable niche for your online business, and then you find an affiliate partner who has products available in that niche. Some of the most popular affiliate sites are Clickbank.com, Amazon.com, and CJ Affiliate by Conversant (formerly Commission Junction). Between them, they offer just about any digital information product (like ebooks, audio files, video files) or physical product you can think of.
You offer the products for sale, for example, on your blog or e-commerce website. Each product has a unique link that tracks back to your account with your affiliate partner.
A prospect who clicks on the link is taken to your partner’s shopping cart for checkout. Once they buy, that purchase is recorded and you receive a commission. It varies depending on the affiliate partner, but is generally 5 percent to 25 percent, or 50 percent or more with digital information products. As you can see, there’s little risk on your part and virtually no investment needed either.
All you have to do is handle the marketing to get your prospects to buy (through social media, email marketing, blogging, or whatever method you choose). But after they click the affiliate link, it’s out of your hands. You don’t have to ship products or handle any customer service questions. And you certainly don’t have to maintain an inventory.
You may think blogging is all about writing. And it can be if that’s what you want to do. But written blog posts are just the start. You can post photos, videos, and links to other sites, repost news and other articles…Anything is game, really, as long as it relates to your niche.
What sort of content should you provide? Anything that is engaging to your prospect. How-to topics, top-10 lists, commentary on trends in your niche, tips and tricks articles—basically, you need to provide useful content. There’s no shortage of ideas for your blog.
You make money in a variety of ways.
Google AdSense. These pay-per-click ads appear on your blog. Every time somebody clicks on an ad (which is supposed to be about a subject related to your niche), you make a few cents. Small amounts each time, but it adds up.
Blog ad networks. You can also work with ad networks, like Blogads, and run banner ads on your blog.
Affiliate marketing. You know this one already. You include links to products you are promoting as an affiliate, and every time somebody buys the product, you get a commission. With a blog you can integrate advertising with content to make it even more likely you’ll get the sale. For example, you could do a product review — which is useful content — and then include a link to buy the product under an affiliate link.
Here are a few successful blogging tips to make sure people can find your blog — and will keep coming back. This is key to building a following and making your blog a profitable venture.
You have to post content on a regular basis. People thirst for the new, so make sure you put up articles, videos, or whatever consistently. It could one post per day or three times per week. Whatever it is, maintain the same schedule. A scattershot posting history means losing readers.
Be genuine. Yes, your blog is supposed to make money. But you can’t make marketing pitches all the time. Focus on useful content so that your readers come to know, like, and trust you. Then they will naturally click on your advertising or buy the products you recommend.
Do all of this, and you’ll attract the notice of search engines like Google, which are always looking to put sites with useful, relevant content on top of the search results. This is what content marketing is all about.
You could start a blog in less than an hour. But it takes time to make money as you build readership, and only a small percentage of those folks end up buying your products.
4. Online Video
Have you watched a YouTube video lately? Of course you have! This is one of the world’s most popular websites, with more than 1 billion users watching hundreds of millions of hours of video each day. And it’s not all cats doing funny things, by any means.
You can leverage YouTube’s reach to make money online. No, you’re not trying to create a viral video, so to speak, although if it does go worldwide and is seen by millions, that’s a good thing.
Instead, you’ll be following a proven strategy for maximizing views of multiple videos on a regular basis. You’ll be creating useful content…something engaging that people want to watch. And it works in many, many different niches. It could be a how-to video, a talking-head video on a topic of interest to people interested in your niche…the sky is the limit.
You make money with ad revenue. Your first step is to create a YouTube account and start uploading videos. Then you enable monetization on your YouTube settings. Basically, this gives Google the go-ahead to include short AdSense ads with your videos, which you’ve seen if you’ve watched a YouTube video. When viewers click on those ads, you get paid.
Some tips to create professional-looking videos (no expensive pro equipment needed):
You can use your smartphone or a simple video camera. But make sure the lighting is good so that you and everything else in your video are clear and easy to see.
Make sure the audio is clear. You don’t want an air conditioning hum, construction noise, or other distractions.
Use simple editing software like iMovie to put titles at the beginning of the video and to edit out any flubs.
Above all, remember that your videos can be simple and don’t have to be slick. Just provide useful content and be engaging and interesting. Funny helps, too.
And to extend the reach of your videos, be sure to post them on your Facebook business page, Twitter, your blog, and other channels. Let people know you’re in the video business now.
In addition to ad revenue from YouTube videos, you can also use your YouTube channel to drive traffic back to your website, where visitors can read your product reviews, click on the ads on your website, or even get onto your email subscriber list—where you can make multiple sales with your email list.
There’s no shortage of ways to create information products, but the most popular formats include:
Audio: a recorded teleconference, interview, course, or some other spoken-word product
Video: a recorded webinar, a how-to, an interview
Text: an eBook, an instruction booklet of some sort, a travel guide
In each of these categories, you can really get creative and make any type and format of content, as long as it’s engaging and useful.
No matter which way you do it, it’s passive income—money you earn while you sleep because you put these products up for sale on your website and a customer can buy and download them any time of day or night, automatically. All you have to do is check the sales periodically to see what topics or types of products are selling best so that you can make more of those.
Putting It All Together
The trick with any online business is to make sure you’re in a profitable niche market. So be sure to keep an eye on trends, check out bestseller lists on sites like Amazon, and consider what people are discussing on social media.
One thing to keep in mind is that you don’t have to restrict yourself to just one of these e-commerce opportunities. Start out with one and get it going. Then add new revenue streams as you’re able. That will grow your income and ensure that you have something to fall back on should one business start going south.